We aim to become a top 10 player in the global OTC market through the development of innovative prescription-free health and personal care products, which offer consumers the possibility of pursuing a healthy lifestyle and experience a better sense of well-being.

Since our inception in 1987, we have built a high performing, customer-focused organization spanning the majority of all European countries serving the high growing market of consumer-oriented health products. 

Our unique business model is based on our extensive network with pharmacists. This, combined with continuous product innovation, focused branding and passionate employees, are the key fundamentals for achieving our aspiration. 

In pursuing our goal, we pay considerable attention to all its stakeholders, including its employees, customers, suppliers, shareholders and financiers.

Entrepreneurship, ambition, creativity and innovation, commitment and mutual respect are highly valued in the fulfillment of the company's mission and vision.